Yugen Beauty

Clean, potent actives made for sensitive skin

Transform your skin with Actives for All™

We make Actives for All – so that everyone can transform their skin

YUGEN embodies the ancient art of Asian skincare, where beauty is not only seen but deeply felt.

Born from the fusion of centuries-old Korean and Japanese beauty rituals, YUGEN offers a holistic approach to skincare, where each step becomes a unique sensory experience. Our products, carefully selected from leading Asian laboratories, combine traditional wisdom with modern cosmetic innovations.

Consciously clean and non-toxic

Our rule of thumb: when in doubt, leave it out, so that you can be 100% Worry Free™.

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  • As its name suggests, YUGEN seeks to reveal the subtle, profound beauty within everyone. Our formulas, enriched with time-honored natural ingredients—from Korean red ginseng to Japanese seaweed—are crafted in a continuous quest for harmony between skin and nature.

  • YUGEN is more than a beauty routine: it is an invitation to explore the depths of Asian cosmetics, where each treatment becomes a moment of self-connection. Authentic, pure, and mysteriously beautiful, revealing itself day by day.

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Exploring your skincare

Skincare Routine
Skincare Routine

Retinol is beneficial for facial skin as it helps reduce fine lines, boosts collagen production, and improves skin texture, leaving it smoother and more radiant.

COSRX - The Retinol 0.5 Oil 
Skincare Routine

Vitamin C for brightening the skin, reducing dark spots, and enhancing collagen production for a glowing, youthful complexion.

SKIN&LAB Vitamin C